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Sandra replied to the topic Is a social media Christmas appeal worthwhile? in the forum Blogs 1 year, 5 months ago
My view is that publishers are in it for the money, and celebrity sells more – and more reliably – than as-yet-unknown novelists (potentially supplying a profit which might enable them to take more chances on unknowns?) It might be seen as ‘not fair’, but in my view is more honest to trust readers’ appreciation of well-written novels than bombard them with social media campaigns.
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Sandra, it isn’t so much a bombardment campaign, rather a sharing of a meme to ask for support. I appreciate the view that regular novelists are enabled to be taken on because of the success of celebrity books, but the avalanche of them in such an unlevel playing field is instrumental in creating this huge imbalance, and I think the dishonesty is in allowing others to falsely claim to have produced these works.
Of course I trust readers’ appreciation to pass word around, I actively contribute to that, but at times such as Christmas, I feel a gentle appeal to those who are present-shopping is timely and appropriate.
I suspect, lacking conviction in my opinions, I’m not a campaigner.
I have bowed out of this. My intention was to be supportive, but the feelings stirred and opposing views given have me concluding that I should leave it to published authors and their representatives to fight the battle. Lesson learned.